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Imagine Alternatives

 Imagine alternatives is a creative thinking technique that involves considering multiple possibilities or options for solving a problem or achieving a goal. This technique can help you think outside the box and come up with new and innovative ideas that might not be immediately obvious.


To use the imagine alternatives technique, follow these steps:


  • Define the problem or challenge you are trying to solve. Be as specific as possible.


  • Brainstorm a list of as many possible solutions or alternatives as you can. Don't worry about evaluating the ideas at this stage, just focus on coming up with as many possibilities as possible.


  • Consider each idea on your list. For each idea, ask yourself: "What if we tried this approach? What might the outcome be?"


  • Evaluate the ideas on your list. Consider factors such as feasibility, cost, impact, and potential risks or drawbacks.


  • Choose the best option or options based on your evaluation.


Here's an example of how you might use the imagine alternatives technique to solve a problem:


Problem: You are trying to find a way to increase sales at your company.


  1. Define the problem: You need to find a way to increase sales at your company.

  2. Brainstorm a list of alternatives:

    1. Offer discounts or promotions to customers

    2. Introduce new products or services

    3. Improve the sales process or training for sales staff

    4. Expand marketing efforts or reach a new target market

    5. Improve the customer experience or satisfaction

  3. Consider each idea:

    1. What if we offered discounts or promotions to customers? This might attract new customers or encourage existing customers to make additional purchases, but it could also impact profit margins.

    2. What if we introduced new products or services? This could potentially attract new customers or generate additional revenue, but it could also require additional resources or research and development.

    3. What if we improved the sales process or training for sales staff? This could potentially increase the effectiveness of sales efforts, but it could also require additional resources or training.

    4. What if we expanded marketing efforts or reached a new target market? This could potentially increase awareness of the company and attract new customers, but it could also require additional resources or research.

    5. What if we improved the customer experience or satisfaction? This could potentially increase customer loyalty and encourage repeat business, but it could also require additional resources or changes to processes.

  4. Evaluate the ideas: Consider the feasibility, cost, impact, and potential risks or drawbacks of each idea.


  1. Choose the best option: Based on your evaluation, choose the option or options that are most likely to achieve the goal of reducing waste while also considering factors such as feasibility and cost.


I hope these examples give you an idea of how the imagine alternatives technique can be used to come up with new and innovative ideas for solving problems.
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